With a mission to inspire and engage a younger audience, DixonBaxi partnered with Eurosport to deliver its Games-time campaign, taking strong cultural cues from the South Korean location of the Games. Injecting a ‘K-pop’ spirit of hyper-neon colours and vibrancy into the brand experience, they created a radically different cross-platform identity — the antithesis to the typical frost bitten white winter imagery — transforming the entire Eurosport brand into Games-mode over the fortnight of the games.
Hailed as the first ‘digital Olympics,’ Discovery/Eurosport’s hosting of the PyeongChang 2018 Olympic Winter Games across all platforms has achieved a staggering 58% total European population viewership, with 4.5 billion video views and 1.7 billion total hours of video watched.
This included 4000 hours of Eurosport coverage, 900 hours of live action, and up to 1000 Social-first, short-form video assets generated each day.
386 million people experienced the PyeongChang 2018 Olympic Winter Games with Eurosport.
A2 Eurosport PyeongChang 2018